Connecting people, brands and media
From The Great Outdoors to the Olympics, politics and breakfast radio
My television career began 30 years ago at Channel 7 Brisbane, when I started as the Production Assistant on Agro’s Cartoon Connection. I worked hard to reach what was the pinnacle of Australian TV production for me at the time – a Senior Producer on The Great Outdoors.
I travelled the world and showcased the most desirable destinations locally, nationally and internationally, as well as producing other top-rating lifestyle programs.
As a commercial breakfast radio producer, I increased ratings before transitioning into large-scale event management. I was appointed the Media Director of the Beijing Olympic Torch Relay in Canberra - the only relay worldwide completed without protest. This was a huge success for our team.
My exceptional production and events experience saw me tasked with ‘advancing’ a winning political campaign, and I was appointed the Principal Media Adviser to Senior State Government Ministers.
Bloom PR will develop your story and bring it to life.
When I took time out to have my three beautiful boys, I knew I couldn’t be a hands-on mum and a Senior TV Producer. But I loved the media and didn’t want to leave the industry.
Enter, Bloom PR & Communications.
I translated everything I know about media, production and events into a boutique Brisbane-based PR and communications agency. No matter what your story is, I’ll find a compelling angle that resonates with the media.
(And if there’s no newsworthy angle, I’ll tell you that too.)
As well as delivering results-driven PR, I can also produce corporate and commercial content and VNRs (video news releases) and promote and manage large and small-scale community events.
Why choose Bloom PR?
There are lots of PR agencies to choose from. So what makes me different?
As someone who understands the inner workings of a newsroom, I know what makes a good story.
By delivering what the media wants and needs on time, I make the job easier for journalists. This maximises your chance of media coverage.
With 30 years’ experience, I have exceptional contacts – from the best Camera Operators and Photographers to Journalists, Editors, Chiefs of Staff and Executive Producers. My contacts in the media know me and trust me.
Most importantly, when you engage Bloom PR, you get me, Danyelle, at every single step.
Do you love or hate coriander?
(I’m all about the details.)
I am passionate about delivering for my clients and I work hard to understand what success looks like for each and every contract. Here’s what you can expect:
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Hard work and dedication
At any production shoot, I’m the first on set and the last to leave.
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Experience
I know what each person on set is there to do. I understand what they need to perform their role well – and how that contributes to a positive outcome for the client.
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Details
I’m thorough and leave no stone unturned. Your Head of Marketing doesn’t like coriander? It won’t make it on-site.
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A great attitude
Clients have called me bubbly and effervescent. They know from experience that when they work with me, they’re in safe hands. They’re comfortable knowing I understand their project and will deliver.
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A love of community
Each year, I select one charity to partner with because I am passionate about donating my skills to improving the lives of others.
Are we a good fit?
It’s my job to become an expert in your industry or specialty area. I’ve spoken to journalists about education, resources, opera and politics. Child protection, sport, tourism, and outback entertainers.
When you engage Bloom PR, you’ll benefit from my extensive media experience, have access to my exceptional contacts, and get inside knowledge of how the media works.
