Event production and promotion

Make your event the name on everyone’s lips

Events are an opportunity to showcase your brand, celebrate a milestone, or bring the community together. Sometimes, it’s all three.

From the world stage to local celebrations, I have vast experience managing events and promoting them in the media, including:

  • The Beijing Olympic Torch Relay in 2008 where 50,000 people lined the streets of Canberra to catch a glimpse of the Olympic flame in its only Australian stop

  • Australia Day celebrations

  • Press conferences and media events for the former Premier of Queensland and senior Ministers

  • Major brand event launches with VIP guest lists.

No matter whether the event is big or small, I’ll have everything covered.

Two chefs preparing small appetizers with green peas and garnishes on a tray in a kitchen.
Person in a pink dress reading a newspaper in a garden; cover headline reads "New Bloom PR Website Coming Soon."

A successful event starts with messaging and media promotion

For an event to be successful, you need the right people to attend.

And just like PR, this starts with identifying a compelling hook or angle – why does it matter, what will attendees get out of it, and why should they RSVP?

I’ll craft the right messages for the right people and strategically promote the event in the media, through teasers and video content. This will help generate interest, support, and ensure media coverage and attendance.

Three men looking at a camera screen outdoors; two wearing purple 2023 event shirts.
Danielle Britz in a pink dress holding a bouquet of pink and red flowers under a leafy tree.

Here’s what you can expect from Bloom PR:

  • Identifying key messages to use in all promotional materials

  • Backgrounding the media before the event

  • Managing every aspect of event execution

  • Ensuring the client and presenters feel confident and have everything they need

  • Managing the media to give clients the best chance of coverage.

Danielle Britz holding large newspaper titled 'The Event Everyone's Talking About,' standing in a room with white curtains.

Professional event management and video production

Details are paramount when it comes to events. Clients want their guests to feel like VIPs.

Equally as important, everything needs to run smoothly for speakers and the media.

I’ll give just as much thought to the little details – cables, lighting, refreshments, and wifi – as I will to the media promotion strategy.

And, if you need professional video to use on socials, your website, and in internal communications, I can produce that too.

I highly recommend investing in video content. Professionally produced, broadcast-quality footage will be vital to building a VNR and your asset library. And, if you’re hosting an annual campaign, it will make the promotion of the following year’s event seamless.

Photographers capturing a person sitting on a camel with two individuals standing beside the camel on a dirt track under a clear blue sky.
Danielle Britz in floral dress walking on wooden porch.

Loved by change makers and big ideas people

  • “Thank you, Danyelle, for doing such a terrific draft for my speech. It was an enormous help and I loved meeting you.”

    The Honourable Dame Quentin Bryce AD CVO
    [who launched the Deloitte Report for Opera Queensland]

  • “Danyelle is a delight to work with. She’s so effervescent. She has this big, beautiful smile and she genuinely listens to you, you feel that connection. She’s just a joy, and so reliable and dependable.”

    Caitlin King, Child Protection Week

  • “Danyelle is well connected across industry, media, and politics, and is very effervescent and enthusiastic. She has a double edge experience because she knows both sides – the really serious side of politics and the lighter side of showing personality for broader appeal.”

    John-Paul Langbroek MP

Two women wearing pink t-shirts with 'fun run' text, sitting outdoors, holding disposable coffee cups and smiling.

FAQ

  • YES. When you engage Bloom PR & Communications, you get me (Danyelle), and my decades of event experience. I own every aspect of the project from beginning to end.

  • Every client has different objectives, so I create personalised packages for each one. I can work out a project rate or day rate, with my hourly rate starting at $210 + GST.

  • I can do both. Clients come to me for a one-off or annual event, but I can also work out a monthly retainer if you require regular event promotion and PR.