Danyelle PR Director Brisbane reading the newspaper at a coffee shop

Give your business the spotlight it deserves

3P Studio Isuzu vehicle launch

Showcase your brand, event or project with strategic PR

Does your business feel like a best-kept secret?

As a PR Director, I have proven experience in bringing stories to life by reaching the right people and increasing the profile of many businesses.

I’ll find the best angle, craft a “must-read” media release, and get you coverage in all the right places – whether that’s TV, print, online, radio or podcast.

The result? You’ll expand your reach and speak directly to your ideal clients.

PR Director Danyelle hidden behing The Australian newspaper she is reading. A bright pink tote is on the table next to her.

Make a name for yourself, reach new audiences and raise your profile

Media releases are a vital tool created to generate public attention and get noticed.

They should be written to secure the interest of powerful Editors and Chiefs of Staff - busy people receiving hundreds of story pitches daily. In a matter of words, a media release needs to lead them to look at the story and decide to report on it.

First, you need an engaging “hook” to ensure your email is opened. (This is a skillset all on its own.)

You need to send it to the right people and targeted media at the right time of day.

You need compelling imagery (stills or vision) to complement the story and be consistent with the preferred style of the media outlet.

You need to follow up.

Knowing the right people helps.

Iniative Capital Landline shoot

Having strong relationships formed over almost three decades is even better.

PR Director Danyelle Britz holding a bunch of pink flowers on the deck of a beautiful Queenslander house.

My clients have appeared in

  • Today logo
  • The Australian logo
  • The Sunday Mail logo
  • The Courier Mail logo
  • SBS logo
  • Nova logo
  • Studio 10 logo
  • Koori Mail logo
  • Nine news logo
  • ABC radio
  • ABC news logo
  • NITV logo

Sit back and watch the media coverage roll in. Hello, new leads.

Strategic PR can promote an event, launch a product, or secure community support for a project. 

And it’s fast. Targeted media coverage can establish your organisation’s authority and position your brand more quickly than relying on traditional marketing methods alone.

If you need to build trust and reach new audiences, let’s connect/introduce them to you through a PR campaign.

PR is a great way to find new audiences, raise your profile, and build your reputation.

Crack up Sisters Shoot with Landline

I can also help with:

  • Crisis management

    Preparation is key – it’s not just what you say, but how you say it. My experience as a Senior Ministerial Media Adviser means that I have the skills to help you manage any crisis and enhance your organisation’s reputation.

  • Media training

    Develop the skills and confidence to always be media ready. Learn how to present to the media, prepare for likely questions, and communicate key messages confidently.

  • Corporate communications

    Translate business speak into common language and develop a story that connects with your audience. Bloom PR can develop and deliver strategic media and communications plans, eDMs and speeches.

Raise my profile

FAQ

  • Any company can benefit from PR. It doesn’t matter if you’re a start-up or an established business, what’s important is the story you have to share, and whether that’s of interest to the media.

  • Clients come to me for all sorts of reasons. Often, it’s about promoting an event or a brand. But I also work with clients to establish their business and position them as an industry leader, secure community support for a project, or educate the audience about a particular topic.

  • YES. When you engage Bloom PR & Communications, you get me (Danyelle), and my decades of media industry experience. If the journalist has questions, they call me. If the talent has questions, they call me. If the crew has questions, yes … they call me. I own every aspect of the campaign from beginning to end.

  • I do both, sometimes at the same time. I worked with one company to deliver media training for the executive team, build the profile of the CEO, obtain national, state-wide and regional media coverage, and secure sponsorship of local events simultaneously.

  • Nothing is guaranteed when it comes to the media, because coverage is dependent on the other news events that day. But you can be sure I work hard, I put in 110%, and I leverage my valuable media contacts.

  • I work with media across various industries and locations - based on the client, their objectives and how best to reach their target audience.

  • I develop tailored packages for each client’s individual requirements and budget. I offer project or day rates, with my hourly rate starting at $210 + GST.

  • Both. Some clients engage me for a particular campaign or annual event. For other clients, we agree on a monthly retainer where I regularly deliver a continued commitment to position them as an industry leader and establish them as the “go to” spokesperson or organisation for media comment.

Loved by change makers and big ideas people

  • “We have a long-standing relationship with Danyelle. The thing that stands out is how committed she is to the project. They’re often very complex and sensitive stories, but Danyelle always finds an angle. She’s consistent in getting coverage in print, radio, online, year after year.”

    Caitlin King, Queensland Child Protection Week

  • “Danyelle can do PR, handle media in a crisis, and communicate complex information in simple terms. Her personality really sets her apart – she’s happy and bubbly, brightens up any space and quickly sounds like an authority on any topic.”

    Madeline Simmonds, Initiative Capital

  • “Danyelle is reliable and passionate. She understands the media game and understands the process. She can quickly say, ‘that’s a story, that’s not a story’. She has a good eye for that, and knows the right people to get the story published.”

    Suzanne Stark, Media Potential