Having won an abundance of awards, the team at Isuzu needed high-production videos for the launch of the new D-MAX and MU-X vehicles. They wanted to showcase the cars’ best features, include “reveals” of the vehicle to generate buzz, and educate their sales team, who couldn’t see the car in person due to COVID-19 restrictions.

They turned to Brisbane’s best post house 3P Studio. Managing Director Haley McDonald, who I’ve worked with for 15 years, engaged me to manage the shoot from concept to execution.

I liaised with the client, recce’d the location, coordinated the shoot and managed the logistics and crew on-set. 3P Studio produced video assets to use in TV commercials, digital advertising and internal communications.

I start any shoot with 3P Studio by getting clear on their objective and making the client – the most important person on set – feel valued. This means knowing the ins and outs of the subject and why the asset is being produced, identifying the audience and the right type of language to speak to them, and storyboarding ahead of the shoot. This preparation ensures the client and Director are clear on the final product that will be delivered in post.

I book every crew member ensuring I know what they like and don’t like in terms of on-set technical requirements, access, set-up, catering, hair and make-up. I know that a happy crew makes for a great shoot, so I make sure everyone is looked after.

The result? The award-winning cars were shot with top production values by an award-winning production company. The Isuzu D-MAX ute and MU-X are loved by Isuzu customers and 3P Studio’s high-end production reflects the vehicle’s quality, reliability, and impressive credentials.

Here’s what Haley McDonald, Managing Director of 3P Studio, had to say: “Danyelle has an intricate knowledge of television production and is very experienced. She has a great client rapport and she's trustworthy – I know the job's going to run smoothly when she's on it.”